Nuan Tong Organic Farm
Chiang Mai 2022
Nuan Tong is a smart organic farm that uses modern technology to elevate local agricultural wisdom and produce great tasting greens.
I paired a deep emerald and a bright green with playful custom font for a fresh and welcoming feel. This custom Thai font is inspired by seeds, sprouts and the growth in plants. It is based on Lyno Walt san serif. The font’s rounded edges further enhances its organic nature. The bold typography is the most significant part of the visual language for Nuan Tong Farm.
Unfolding Kafka Festival
BKK 2022 is a biennial platform for outstanding international artistic exchanges that enrich contemporary arts in Thailand. The grotesque universe of Franz Kafka blurs the line between human and non-human by allowing us to reflect on the otherness through humanized creatures. The 4th edition of the festival brings together international artists from multifaceted backgrounds to share their diverse approaches to conceptual creation.
Designed and curated the event’s editorial collaterals. To minimize printing cost, I’ve designed the festival programme in a newspaper scale that can also act as posters and a press release. In order to reflect the experimental nature of Kafka, each page has a different layout and a typographical treatment. It is structured, yet playful.
Thaipface
NYC & Chiang Mai 2022
Through typographic form and motion design, Thaipface is a virtual sketchbook run by seven overseas Thai creatives exploring their relationship with the motherland through the lens of design.
The name Thaipface reflects this collective’s light hearted attitude towards Thai typography; it is a play on words between Thai and Typeface.
A key aspect of the project is decoding and encoding feelings and attitudes of a character in addition to their literal meaning. Thaipface liberally celebrates type as image. For example, ฃ, read as Kor-Kuad directly translates to “a bottle.” To the team, the letter itself, however, connotes a hidden sense of defiance. As a solution, they drew ฃ with rounded edges and a self-assured curved body. When in motion, the letter blurs into tiny sharp pixelated squares. This design is then used to open up a conversation about Thailand’s censorship law.
@thaipface for more
Thaipface Phase 01
Unlike the Roman alphabet, each Thai character connotes a distinctive meaning, from a chicken (ก, which is the first letter, it is read as kor kai, kai meaning chicken) to a man-eating giant (ย, read as yor yak, yak meaning giant). In phase one, Thaipface celebrates this very uniqueness by reimagining each letterform (44 letters in total) based on their essence in today’s context.
Unlike the Roman alphabet, each Thai character connotes a distinctive meaning, from a chicken (ก, which is the first letter, it is read as kor kai, kai meaning chicken) to a man-eating giant (ย, read as yor yak, yak meaning giant). In phase one, Thaipface celebrates this very uniqueness by reimagining each letterform (44 letters in total) based on their essence in today’s context.
Thaipface Phase 02
Reimaging the local tongue, the puns and the swear words based on their essence in today’s cultural climate.
Reimaging the local tongue, the puns and the swear words based on their essence in today’s cultural climate.
Commissioned: Yai Nin
YAI NIN is a documentary short film about Ninlawan Pinyo, a Thai businesswoman whose success making naem (pork sausage) propelled her family to America. We partnered with Yai Nin to create a series of animated type explorations of the Thai language in their film.
More info at www.yainindoc.com/thaipface
YAI NIN is a documentary short film about Ninlawan Pinyo, a Thai businesswoman whose success making naem (pork sausage) propelled her family to America. We partnered with Yai Nin to create a series of animated type explorations of the Thai language in their film.
More info at www.yainindoc.com/thaipface
Chiang Mai Design Week 2020
Thaipface hosted their very first typography based design exhibition with Chiang Mai Design Week starting from the 5th of December to the 13th at the Greenies and Co building. The event included a gallery opening reception on Sunday the 6th with catering and drinks from Nuan Tong, The Charm of Thai Cuisine and a live performance from DJ Siam. The exhibition’s main goal is to celebrate Thai alphabet as much as honoring playfulness as design tools.
Commissioned: Where I’m Coming From
Where I’m Coming From is a month-long digital programme dedicated to languages that are present and spoken by migrant communities in the UK. The programme aims to open up conversations around the exclusivity of language in accessing the production and consumption of arts and culture, alongside considering the wider cultural presence of underrepresented artists and groups in international art debates. www.inventoryplatform.orgชาติ ศาสน์ กษัตริย์
In this forever connected world of the web, ideas, symbols, and identity transcend borders. Will ชาติ ศาสน์ กษัตริย์ still hold the same meaning and power as it once had? Does it need to? Should everyone be a nationalist? Who and what are we trying to fight against for national security?Thailand’s national flag comprises five horizontal stripes in red, white, and blue. The red stripes symbolize our bid to maintain independence; the nation. The white stands for purity and Buddhism; our moral code. Blue is for HM the King; our heart. Though these definitions were taught to us in school, the true comprehension of the meanings only comes when experienced and in context.
Our flag may stand for nation-religion-king in definition, but in today’s open world, their connotations are forever interactive, dynamic and decentralized in meanings. Growing up, what have you been told about your nation, religion and king?
What Happy Looks Like
NYC 2020Sunrise pink, baby animals, cotton candy and an ice-cream cone covered in rainbow sprinkles, these are some of the things that will always cheer me up. Now as a Buddhist, I was often urged to find happiness from within — through mindfulness and meditation. I have lived by and appreciated these teachings as far as I can remember, but as a graphic designer, I couldn’t help to wonder if I can also access happiness from outside in? Inspired by Ingrid Fetell Lee’s Aesthetic of Joy, I believe that happiness is a renewable spectrum of positive emotions and it takes a courageously active state of mind to perceive our daily world as a reservoir of positive graphics. We have a whole world of happiness around us and I whole-heartedly believe that we can access it through tangible design attributes. Such as, repetition (100 confetti will always be happier than 1 confetto), symmetry, vibrant color, dynamic and playful shape, and expansive white space. So here we are now. You are looking at a thesis project that brings to life these happy aesthetics into poster designs. I’m respectfully arguing that if you follow these aesthetics, whatever you design will look and feel happy! I hope that it will spark some joy into your life as much as it did to mine.
Farmers & Co.
Chiang Mai 2022
Farmers & Co. is a conscious community of independent farmers, mindful gourmands, and concerned individuals across northern Thailand that aims to support sustainable and regenerative agriculture, promote the sourcing of locally-grown produce, and empower the people behind the products. They came to me for a redesign of their farm-to-store goodness. Pairing hand drawn ink illustration with a cursive Bickham Script, an elegant Caslon and New Gothic for a graceful and dreamy feel. The pastel color palette is a direct homage to the farm’s charming landscape.
