Sunrise pink, baby animals, cotton candy and an ice-cream cone covered in rainbow sprinkles, these are some of the things that will always cheer me up. Now as a Buddhist, I was often urged to find happiness from within — through mindfulness and meditation. I have lived by and appreciated these teachings as far as I can remember, but as a graphic designer, I couldn’t help to wonder if I can also access happiness from outside in? Inspired by Ingrid Fetell Lee’s Aesthetic of Joy, I believe that happiness is a renewable spectrum of positive emotions and it takes a courageously active state of mind to perceive our daily world as a reservoir of positive graphics. We have a whole world of happiness around us and I whole-heartedly believe that we can access it through tangible design attributes. Such as, repetition (100 confetti will always be happier than 1 confetto), symmetry, vibrant color, dynamic and playful shape, and expansive white space. So here we are now. You are looking at a thesis project that brings to life these happy aesthetics into poster designs. I’m respectfully arguing that if you follow these aesthetics, whatever you design will look and feel happy! I hope that it will spark some joy into your life as much as it did to mine.

Adobe Illustrator, Photoshop, Indesign; Risograph
New York, USA 2019

This experimental modular typeface explores geometry as organic shapes. The letter forms are inspired by the intricate Christmas tree’s ornament design. This festive font is the result of a week-long laser cutting and hand glueing plywood together. The finished product is designed to be used as decorations for the tree. 

Adobe Illustrator, Photoshop; Plywood; Laser-Cutter
New York, USA 2018

Through typographic form and motion design, Thaipface is a virtual sketchbook run by seven overseas Thai creatives exploring their relationship with the motherland through the lens of design.

The name Thaipface reflects this collective’s light hearted attitude towards Thai typography; it is a play on words between Thai and Typeface.

Unlike the Roman alphabet, each Thai character connotes a distinctive meaning, from a chicken (ก, which is the first letter, it is read as kor kai, kai meaning chicken) to a man-eating giant (ย, read as yor yak, yak meaning giant). In phase one of this multistage project, Thaipface celebrates this very uniqueness by reimagining each letterform (44 letters in total) based on their essence in today’s context. A key aspect of the project is decoding and encoding feelings and attitudes of a character in addition to their literal meaning. Thaipface liberally celebrates type as image. For example, ฃ, read as Kor-Kuad directly translates to “a bottle.” To the team, the letter itself, however, connotes a hidden sense of defiance. As a solution, they drew ฃ with rounded edges and a self-assured curved body. When in motion, the letter blurs into tiny sharp pixelated squares. This design is then used to open up a conversation about Thailand’s censorship law.

@thaipface for more

Adobe After Effects, Illustrator and Cinema 4D
New York, USA 2019

Burgers and Spring Rolls serves world food with a Thai twist and Thai food with a global twist. It wants to entice its customer with an adventurous craving of the fusion cuisine. Knowing this, I took the playful, yet refined approach to branding the restaurant. Since Chiang Mai is Thailand’s number one tourist destination, it is also important to have the menus be in Chinese, English and Thai to cater to both locals and tourists.

Adobe Illustrator, Photoshop, After Effects; Photography 
Chiang Mai, Thailand 2019

Imagine that you are a 5 year old lil girl named Barbara, Barb for short. Somehow you found yourself at the MoMA on a Saturday morning, what do you do? This is a half book half motion project that tries to capture Barb’s whimsical journey through the museum. How will all the paintings look if you are only 44 inches tall?

Adobe After Effects, Indesign, Photoshop; Cinema 4D  
New York, USA 2018