Sakara Life

Over two years, I created original graphics and motion assets that elevated brand storytelling across video content, websites, social media, and email campaigns. Collaborating closely with the marketing team, I transformed market insights into compelling visuals, designing paid advertising campaigns that increased audience reach, engagement, and conversions. Working under the leadership of Chief Brand Officer Rebecca Sollinger and Creative Directors Lianna Tarantin and Tiffany Davis, I was part of a dynamic team that shaped the visual identity of our brand, driving its growth and resonance in the market.

Chief Brand Officer: Rebecca Sollinger
Creative Directors: Lianna Tarantin + Tiffany Davis
Creative Operations Manager: McKenna Cottam
Design Manager: Sami Albert
Designer: Ta Kasitipradit

Designed packaging for the newly launched 'The Metabolism Latte,' featured at Erewhon, aligning with the product's brand identity. Supported the launch with a cohesive digital paid ad campaign and visually striking wheatpasting posters, enhancing street-level visibility and generating buzz for the product.

Designed a digital 'Nutritional Pillar' guidebook to complement client purchases in Sakara's nutritional program. It demystifies the logic behind our meal program, offering clients clear insights and enhancing transparency to build trust and engagement with the brand.

Expanded Sakara's visual language by designing custom iconography, building upon the foundation established by Brand Studio and Design Director Lotta Nieminen. These icons enhance brand consistency and storytelling, providing a cohesive and recognizable visual system for Sakara Life. 

Designed packaging and cart visuals for Sakara's 'Cool Down. Glow Up' popsicle cart pop-up in New York's East Village, creating a vibrant and cohesive on-site brand experience. To amplify event promotion, I developed motion graphics for Instagram Stories and an animated digital e-invite to drive excitement. 

Led the creation and implementation of Sakara's email design templates, establishing a cohesive and scalable framework for all email communications. Collaborated closely with the marketing team to translate strategic goals into visually engaging and effective email designs. I ensured each email aligned with brand standards and optimized user engagement before handing off to marketing for distribution.

Nuantong Farm

Nuan Tong is a smart organic farm that uses modern technology to elevate local agricultural wisdom and produce great tasting greens.

I paired a deep emerald and a bright green with playful custom font for a fresh and welcoming feel. This custom Thai font is inspired by seeds, sprouts and the growth in plants. It is based on Lyno Walt san serif. The font’s rounded edges further enhances its organic nature. The bold typography is the most significant part of the visual language for Nuan Tong Farm.

Yaboihanoi

Hanoi Hantrakul is a Thai senior AI research scientist at TikTok and a composer based in Shanghai. He blends Thai classical music with electronic sounds using cutting-edge technology that he developed himself. His branding serves two primary goals: first, to capture and balance Hanoi’s research-driven work with his dual life as a musician; and second, to explore how far traditional Thai motifs can be pushed while maintaining respect for their roots.

The expressive visual language I created centers around custom Thai typography that is dynamic and unconventional. Rather than adhering to gridded, traditional Thai letterforms, I designed a wordmark that reflects Hanoi’s curious yet intentional character. For the color palette, I drew inspiration from the rich textures of Thai silk, incorporating a muted blue tone paired with a brighter, tech-inspired RGB green for highlights. Additionally, I developed and implemented a social media content strategy to help establish Yaboihanoi’s online presence, ensuring the visual identity aligns with his artistic and professional persona.

︎︎︎ website
︎︎︎ instagram

Unfolding Kafka Festival

is a biennial platform for outstanding international artistic exchanges that enrich contemporary arts in Thailand. The grotesque universe of Franz Kafka blurs the line between human and non-human by allowing us to reflect on the otherness through humanized creatures. The 4th edition of the festival brings together international artists from multifaceted backgrounds to share their diverse approaches to conceptual creation. 

Designed and curated the event’s editorial collaterals. To minimize printing cost, I’ve designed the festival programme in a newspaper scale that can also act as posters and a press release. In order to reflect the experimental nature of Kafka, each page has a different layout and a typographical treatment. It is structured, yet playful. 

Thaipface

Through typographic form and motion design, Thaipface is a virtual sketchbook run by seven overseas Thai creatives exploring their relationship with the motherland through the lens of design.

The name Thaipface reflects this collective’s light hearted attitude towards Thai typography; it is a play on words between Thai and Typeface.

A key aspect of the project is decoding and encoding feelings and attitudes of a character in addition to their literal meaning. Thaipface liberally celebrates type as image. For example, ฃ, read as Kor-Kuad directly translates to “a bottle.” To the team, the letter itself, however, connotes a hidden sense of defiance. As a solution, they drew ฃ with rounded edges and a self-assured curved body. When in motion, the letter blurs into tiny sharp pixelated squares. This design is then used to open up a conversation about Thailand’s censorship law.

@thaipface for more

Thaipface Phase 01

Unlike the Roman alphabet, each Thai character connotes a distinctive meaning, from a chicken (ก, which is the first letter, it is read as kor kai, kai meaning chicken) to a man-eating giant (ย, read as yor yak, yak meaning giant). In phase one, Thaipface celebrates this very uniqueness by reimagining each letterform (44 letters in total) based on their essence in today’s context.

Thaipface Phase 02

Reimaging the local tongue, the puns and the swear words based on their essence in today’s cultural climate.