Sunrise pink, baby animals, cotton candy and an ice-cream cone covered in rainbow sprinkles, these are some of the things that will always cheer me up. Now as a Buddhist, I was often urged to find happiness from within — through mindfulness and meditation. I have lived by and appreciated these teachings as far as I can remember, but as a graphic designer, I couldn’t help to wonder if I can also access happiness from outside in? Inspired by Ingrid Fetell Lee’s Aesthetic of Joy, I believe that happiness is a renewable spectrum of positive emotions and it takes a courageously active state of mind to perceive our daily world as a reservoir of positive graphics. We have a whole world of happiness around us and I whole-heartedly believe that we can access it through tangible design attributes. Such as, repetition (100 confetti will always be happier than 1 confetto), symmetry, vibrant color, dynamic and playful shape, and expansive white space. So here we are now. You are looking at a thesis project that brings to life these happy aesthetics into poster designs. I’m respectfully arguing that if you follow these aesthetics, whatever you design will look and feel happy! I hope that it will spark some joy into your life as much as it did to mine.

Adobe Illustrator, Photoshop, Indesign; Risograph
New York, USA 2019
Advised by Damien Saatdjian & Ingrid Hsien-Yin Chou

This experimental modular typeface explores geometry as organic shapes. The letter forms are inspired by the intricate Christmas tree’s ornament design. This festive font is the result of a week-long laser cutting and hand glueing plywood together. The finished product is designed to be used as decorations for the tree. 

Adobe Illustrator, Photoshop; Plywood; Laser-Cutter
New York, USA 2018
Advised by Kevin Brainard & Jessica Svendsen

Imagine that you are a 5 year old lil girl named Barbara, Barb for short. Somehow you found yourself at the MoMA on a Saturday morning, what do you do? This is a half book half motion project that tries to capture Barb’s whimsical journey through the museum. How will all the paintings look if you are only 44 inches tall?

Adobe After Effect, Indesign, Photoshop; Cinema 4D  
New York, USA 2018
Advised by Faiyaz Jafri & Andrew Shurtz

I had my first acne when I was nine and it never went away. Growing up with severe cystic acne did a numbr on my self-esteem and how I move through space. As a way for me to feel more comfortable in my own skin, I wrote and animate this acne manifesto.  
Adobe After Effect
New York, USA 2019

This is a self-initiated poster series inspired by Josh Schaub’s works with moving posters. I aim to design a new animated poster every two weeks.

Adobe After Effect, Premiere Pro design, Photoshop; Pen & Ink
New York, USA 2019
Passion Project